I wrote the question here:
I posted this question to the community so as to learn more about SEO and page ranking strategies through the effectiveness of another company's efforts.
This was closed as "off topic" why?
I strongly disagree that this is off topic, especially on 'webmasters' where the tags are about seo, search engings, serps, and other factors to rank well in search engine results.
Understanding the effectiveness and methods of one's success helps anyone who is interested evaluate their own methodoligies and thus become more educated and more experienced about what it is they are trying to accomplish.
Please reopen the question.