We should have a site slogan, something on topic, humorous and catchy. This could be included in all promotional ventures, e-mail/forum signatures, etc.
There are a ton of sites using really, really bad software for Q&A. We've got something better, we have the talent needed to effectively and accurately answer questions, and we need to save people from the Soviet era of forums (note, nothing against them for discussions, but we deal with questions here).
But, we need to get them here first. My idea is, these slogans can be used on the banners and other promotional tools, as appropriate.