This reminds me of when Google changed Google Webmaster Tools to Google Search Console back in 2015...
We decided back then to wait a while to see how our community was referring to it, and to also compare the two using Google Trends. After about a year and a half, it became clear from both that
google-search-console was being used more than
google-webmaster-tools, so we made
google-search-console the canonical tag and
google-webmaster-tools a synonym of that.
Using that as a precedence, we could compare Google Ads with Google AdWords using Google Trends again, which indicates here that Google Ads is the much more dominant of the two. Currently we don't have a
google-ads tag yet, but the tag wiki for google-adwords already states: "Now referred to as "Google Ads". Therefore we really can't compare the tag usage like we did previously.
I think it's good if our site keeps up-to-date with terminology though so we don't appear outdated, and in this case, the name change occurred over three years ago.
Therefore, I think we should create a
google-ads tag, and make
google-adwords (and its synonym
adwords) a synonym of the canonical
google-ads tag. When a user types in
google-ads tag will then automatically be populated for them to select. The tag wiki for
google-ads should also note that it was previously referred to as "Google AdWords".
google-adsense, we'll also edit the two tag wikis to note that Google AdSense is for publishers and the Google Ads program is for advertisers, along with other relevant distinctions.
With the consensus of the community, I'll make the above changes and update this answer with details for the tag wikis too.
(As per the discussion in the comments under the question)
It appears we're not gaining much of a consensus, other than the original tag (
google-adwords) should be renamed to better match Google's current naming. I suggest we use the name of Google's product as is (
google-ads) for now since it doesn't exist as a tag yet, and if there's any apparent confusion later, we can always revisit this discussion and rename it to something else then. With more mods than in-coming questions on some days, it shouldn't be hard to monitor that.
A google-ads tag and tag wiki were created, which states (primarily from Wikipedia):
(Formerly known as "Google AdWords", and different from "Google
AdSense") Google Ads is an online advertising platform offered by
Google, where advertisers bid to display brief advertisements, service
offerings, product listings, or videos to web users. It can place ads
both in the results of search engines like Google Search, and on
non-search websites, mobile apps, and videos. Services are offered
under a pay-per-click (PPC) pricing model.
google-adwords tag is now a synonym of the
google-ads tag, and all of the questions tagged with
google-adwords have been updated to
The google-adsense tag wiki was also updated to:
(Different from "Google Ads") Google AdSense is a program run by
Google through which website publishers in the Google Network of
content sites serve text, images, video, or interactive media
advertisements that are targeted to the site content and audience.
adwords-value-track tag was also made a synonym of a newly created google-ads-valuetrack tag, and a tag wiki for that was created.