Tag for placeholder pages ("under construction", "under development", "coming soon", …)

Question

I think it would be useful to have a tag for placeholder pages, i.e., pages that are "under development", announce a launch ("coming soon"), or show one of those classy construction GIFs like it’s 1995.

Quick list of example questions (no detail check done yet, will be done before possibly adding the tag):

• Should I block crawling on my site until it's finished?
• Should I notify 'under construction' websites to crawlers? If yes how?
• Does a 'Under Construction' notice impacts site ranking negatively?
• Under construction page bad for SEO?
• default namecheap "under construction" homepage and SEO
• Is it wise to use a country-based tld when a .com already exists, but is "Under Construction"?
• Redirect all traffic to construction page except my IP in .htaccess
• How to prevent Google (and others) from indexing the site under construction?
• "Coming soon" pages & SEO
• Should I create a 'Website coming soon' page for my recently-acquired domain?

I’ll be happy to add the tag (and apply other needed edits), but what name should it have?

placeholder-page (but sometimes there are also placeholder sites), under-construction, under-development, coming-soon, …?

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For short-lived pages (e.g., while installing updates), we have the tag site-maintenance.

For launching (again), we have the tag launch.

Answer 1

I'm going to suggest creating the tag coming-soon and tagging all the questions with that.

It sounds like a closer match to what the questions are about than "under construction" to me. Under construction could also be about sites that need improvements. It was very fashionable to put under construction gifs all over the site where it needed more work when the web was younger. I don't currently see a need for a separate "under construction" tag based on the example questions you have found.

Because "under construction" is such a widely used term, I would suggest creating a tag synonym for it that points to coming-soon. That would allow the coming soon tag to be found and used by people asking questions.

Answer 2

I'd run a search on webmasters.exchange for the tags. If more people are putting "under construction" in their questions instead of the others, I would probably make that the tag. It's more likely that they would search for that as a tag if that's the keyword that they're using.

You could also do a search volume analysis on which keywords people are using most for the seo/programming/webmaster topic. If you target the most used keyword it might bring in more traffic.