1

Google bought doubleclick in 2007. Google DFP stands for "doubleclick for publishers".

1

While Doubleclick as a company had more than just a ad server product, the usage of the "doubleclick" tag on this site refers to DFP in every case. These tags should be merged into "google-dfp".

You must log in to answer this question.

Not the answer you're looking for? Browse other questions tagged .